Category: Public Relations

Avenues Events Our Events Public Relations

Memeverse

By RotaractArts 0

Memeverse was a light-hearted yet meaningful digital initiative that brought university students together through a shared love for memes. Launched as a creative and inclusive campaign by the Public Relations Avenue, the project invited students from various faculties and Rotaract clubs to express their everyday university experiences—stress, procrastination, awkward group work, and everything in between—through relatable, humorous meme content. The idea was simple: to laugh, relate, and connect. More than just a meme contest, Memeverse functioned as a digital social icebreaker. It encouraged students to channel their creativity and sense of humor into content that reflected the real ups and downs of academic life. By turning shared struggles into laughter, the campaign created a space where students felt seen, heard,…

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Avenues Events Our Events Public Relations

The Rotaract Effect

By RotaractArts 0

The Rotaract Effect is a storytelling initiative launched by the Public Relations Avenue of the Rotaract Club of University of Colombo, Faculty of Arts. Designed to recognize and celebrate the contributions of outstanding Rotaractors, the project aimed to highlight the meaningful impact individuals have made on the club throughout the years. At its core, The Rotaract Effect sought to inspire the next generation of Rotaractors by sharing real stories from those who have shaped the club’s journey. The project featured a series of short videos shared on the club’s social media platforms, particularly as Instagram reels. Each video focused on a different Rotaractor, giving them a platform to briefly reflect on their Rotaract journey, share their achievements, and explain how…

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Avenues Events Our Events Public Relations

Reading in a Fast-Paced World 

By RotaractArts 0

"BookTok" was a joint project organized by the Editorial and the Public Relations Avenue of the Rotaract Club of University of Colombo, Faculty of Arts, to unite book lovers and share valuable book recommendations. The project was spearheaded by Rtr. Janani Kumarasiri and Rtr. Chamodhi Peduruarachchi, directors of the Editorial Avenue, alongside Rtr. Mithahasini Rathnayake and Rtr. Uvinya De Zoysa, directors of the Public Relations Avenue. Under the leadership of the chairpersons, Rtr. Sarah Niyasdeen, Rtr. Sathmi Muthurathna and Rtr. Sasna Museen and with the active involvement of a dedicated organizing committee of around 20 members, "BookTok" went on for two months, from August to October 2024.   The goal of "BookTok" was simple but impactful: to create a platform for…

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