The Rotaract Effect is a storytelling initiative launched by the Public Relations Avenue of the Rotaract Club of University of Colombo, Faculty of Arts. Designed to recognize and celebrate the contributions of outstanding Rotaractors, the project aimed to highlight the meaningful impact individuals have made on the club throughout the years. At its core, The Rotaract Effect sought to inspire the next generation of Rotaractors by sharing real stories from those who have shaped the club’s journey. The project featured a series of short videos shared on the club’s social media platforms, particularly as Instagram reels. Each video focused on a different Rotaractor, giving them a platform to briefly reflect on their Rotaract journey, share their achievements, and explain how…
The Rotaract Effect